HKTDC World SME Expo and Inno Design Tech Expo (IDT Expo), two international shows organized by the Hong Kong Trade Development Council (HKTDC) and designed to provide insight and information for small and medium-sized enterprises, were held successfully at the Hong Kong Convention and Exhibition Centre (HKCEC) last week.
The two expos attracted some 600 exhibitors worldwide, including the Chinese mainland.
Under the theme of “Supporting SMEs, Creating New Opportunities,” SME Expo featured a wide range of practical services at its Solutions Hall. Prominent business leaders and academics were invited to speak at a series of SME forums on topical issues related to the current economic crisis. One of these experts was from Canada — Susan Sheehan, vice president of client business and sustainability for motum b2b.
Chinese Mainland and Hong Kong entrepreneurs must strive to lead in sustainable development and corporate social responsibility if they want to develop global brands, said this Canadian brand development specialist.
“It is not about talk. It is about actions and the time to get serious is now,” Susan Sheehan told an audience of 200 international businessmen at World SME Expo 2008 here Friday. “Brands that align with sustainable development have to build or rebuild the way they do business from the ground up, not simply plant trees. That is the basis of building a genuinely great brand.”
“Asian leaders view brand building as strategically critical to moving up the global value chain and increasing either revenues of profitability,” she said. “They are right but future brand building will not be business as usual. The party is over. Focus on substance: develop brands based on customer needs and tastes, and ensure the goods and services are safe, durable and reliable. Lead by associating yourself only with things that harm neither people nor the natural environment at home or abroad.”
“New public policy approaches are emerging in the United States, Europe and possibly globally to advance sustainability in new ways.”
To request a copy of her speaking notes and accompanying PowerPointTM presentation, please email.
About motum® b2b
motum b2b is a strategic and tactical business-to-business and sustainability marketing firm, acting as a gateway between North American and Asian markets. Based in Toronto, Ontario, Canada, the company has a proven track record working with global brands such as BASF, Toyota Industrial Equipment, Fluke Electronics, Tembec, Canadian Standards Association and BPA Worldwide, as well as helping smaller brands to establish themselves in new markets where they thrive.
Photo – Susan Sheehan, Vice president, Client Business and Sustainability, motum b2b presenting her insights at the World SME Expo 2008 in Hong Kong
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