
New and emerging markets offer unprecedented opportunities for Ontario; an idea that was overwhelmingly endorsed at the Ontario Economic Summit in Niagara-on-the-Lake last month. In the third and final part of this series, we take note of the advice of three very successful Ontario business leaders.
Panelists Gary Comerford, Vice President of International Sunlife Financial; Mike Dejak, President and CEO Eco-Tec Inc. and John Beck, chairman and CEO of Aecon Group were led in a discussion about global trade by Andrea Mandel Campbell, author of, “Why Mexican’s don’t drink Molson.”
Although there is no crystal ball projecting a clear future for Canada’s economy, there was a consensus among the panelists that amid the uncertainty resulting from the US economic crisis, Canadian businesses should focus on the opportunities on our horizon as Canada can no longer rely solely on the partnerships forged with its closest neighbour. The panelists agreed that it’s time for Canadian businesses to branch out to international markets instead of staying close to home. Comerford added that Canada should be thankful for strong regulations in the banking and insurance sectors that are lacking in America.
Eco-Tec Inc. provides a prime example of Canadian success overseas. Currently, Eco-Tec is at full production stemming from the company’s external relations and, remarkably, they do not have a single order from a Canadian customer. Mike Dejak stresses that Canadians need to be opportunistic in order to figure out which countries will continue to invest. International markets are ideally suited for small and medium businesses, Dejak explained, as they can adapt quickly to new opportunities. It’s much more difficult to turn around a large multinational firm.
John Beck of Aecon Group shared a similar belief that international experience has benefits for Canadian business. Each time his company ventures overseas his team applies its Canadian experience to international projects. They also use what they have learned internationally to help improve projects here at home. An example of this was their Highway 407-toll road construction experience that assisted an Aecon project in Israel, and knowledge gained there will be applied to the next similar project in Canada. Beck explains that the global market is a two-way street: Canada has a lot to offer while at the same time can learn from other countries.
Sunlife Financial’s Gary Comerford helps head a company that has been on the international scene for decades. Comerford is fully aware that going international does not happen overnight: he has made over 75 roundtrips to India over the course of 10 years in the name of forging new relationships. He says the Canadian government and businesses should realize that “Canada needs to do business with India more than India needs to business with Canada.”
Comerford also emphasized the importance of government support. The Canadian government can provide introductions to agents, identify potential clients and refer Canadian companies to people in other countries. In order for businesses to make these connections internationally, high-level political leaders need to travel overseas with their Canadian companies. Comerford also acknowledges that although business between Canada and the US is wonderful and convenient, at this particular time it’s risky. Now more than ever, Canada needs to strengthen and develop international relationships.
“We want people to say this is a great place to work and do business,” says Comerford.
That’s an attitude shared by Ontario’s Minister of International Trade and Investment, as explained in our first story, as well as the Lead Economist for the World Bank, which you’ll find in post two.
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