Cdn Buying Mission to HK Optical Fair 2009

Canadian companies in the optical industry are invited to join the Canadian Buying Mission to the 17th Hong Kong Optical Fair scheduled for November 4 – 6, 2009 at the Hong Kong Convention and Exhibition Centre. This mission is co-organized by the Hong Kong Trade Development Council (HKTDC) Toronto Office, Hong Kong Economic and Trade Office (HKETO) and Hong Kong Tourism Board (HKTB). The objective is to assist Canadian companies in diversifying their sourcing and business activities, expanding their contact network and obtaining the latest industry intelligence.

Celebrating its 17th edition, the HKTDC Hong Kong Optical Fair 2009 is organized by the Hong Kong Trade Development Council (HKTDC) and co-organized by the Hong Kong Optical Manufacturers Association (HKOMA).

Notably one of the leading optical fairs in Asia, the fair attracted over 10,000 trade buyers from 96 countries and regions in 2008. A total of 523 exhibitors from 24 countries and regions, representing the optical design, manufacturing, retail and related services sectors, took part. They included first-time exhibitors from Spain and the Netherlands, as well as group pavilions from the Chinese mainland, Germany, Italy, Japan, Korea, Singapore and Taiwan. The fair reaffirmed its worldwide reputation as the leading one-stop business platform for international buyers and exhibitors to connect and build business.

More excitement will be injected into the 2009 fair by the inaugural Brand Name Gallery, where stylish eyewear is showcased in refined, sophisticated surroundings. This new zone is dedicated to the promotion of international top-notch brand name collections that will raise strong interest amongst fashion-conscious consumers. This year, Brand Name Gallery will feature well known brands including Ted Lapidus, Le Tanneur, Yanagi Gawa Ichiro and Deary.

Returning is the Retail & Shop Design, Equipment and Technology Section, covering a variety of point-of-sale equipment and technology, furniture and fixtures, lighting technology and packaging services, providing owners of retail outlets and chains with new products and ideas to stay competitive. The other fair favourite, Visionaries of Style – Enjoy Your Vision in Life Pavilion , features elite international eyewear brands with distinct style in an eye-catching setting.

Other exhibits at the fair range from safety and sports eyewear to sunglasses, lenses, frames, contact lenses, parts and accessories and spectacle cases and holders, packaging materials, chemicals, along with state-of-the-art optometric instruments, equipment and machinery.

The 11th Hong Kong Eyewear Design Competition, with the theme “Myth of the Orient”, will be held in conjunction with the Hong Kong Optical Fair 2009. The theme reflects the emphasis on incorporating Oriental components into the design, showcasing the beauty of the Orient to international buyers and exhibitors. The Competition is essentially a means to nurture young designers and to make the development of local brands a reality. HKTDC and HKOMA both believe that the competition will sustain Hong Kong’s leading market position in the international optical industry well into the future. Fair participants will be able to view the winning entries at Hall 1 concourse.

Another fair highlight is the 7th Hong Kong Optometric Conference cum 17th Asia-Pacific Optometric Congress which will gather renowned international experts and reputed speakers to share their insights on the latest optical trends and developments. The ever-popular trend seminars are must-attend activities of the fair with leading professionals illuminating the latest product trends and strategies for a more successful market position.

To facilitate the Canadian delegates’ preparations for and participation in the Hong Kong Optical Fair, the mission co-organizers will assist them in the trade fair pre-registration and provide them with business matching services. There will not be any registration fee required to join this mission. Delegates can also apply for partial hotel accommodation sponsorship. Interested parties please contact Jill Chien of HKTDC Toronto Office at 416-366-3594.
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